Guidelines for Shooting Quality videos

#1 Avoid zooming in and out TOO much
-Use the zoom slowly
-Restrict usage of zoom in scenes
#2 Steady Does It
-Too much vibration affections the video footage quality
-Avoid useing too many buttons
#3 Where are you?
-Find a Monument
-Establish your shot
-Grab viewers attention and help set up the story
#4 The End or the Beginning?
-Start at the end of the story
-Show the journey after the end
#5 Keep them Short and Simple
-NEVER shoot video clips for more than two minutes
-Many short clips of 5 to 10 seconds duration is more effective
-Video is cheap so shoot more footage than you'll need
#6 Lighting, Lighting, LIGHTING
-Shoot video with lightsource behind
-Sun should shine on subject not camera lens
-Use backlight if available
#7 Changing your perspective
-Adhere to the rule of thirds
-Follow action
-Use trucking shots
-Find unusual angles
-Film the same scene multiple ways
#8 Shoot cutaways
-Literally a shot that cuts away from teh current shot
-Use sound and multiple angles to connect
#9 Put it into practice
-Create a commercial for a gum, mint, or mouthwash
-In groups of 3 or 4 only